News: Mind Screw! Shifting Reality = Endless Interior Decor Possibilities

Mind Screw! Shifting Reality = Endless Interior Decor Possibilities

You have two choices for keeping your living room looking fresh: A. constantly update the decor by tripping out on acid—NOT recommended—or B. paint your living room white and get two video projectors

Created by Mr. Beam:

"We created a unique physical 3D video-mapping experience by turing a white living room into a spacious 360° projection area.

This technique allowed us to take control of all colors, patterns and textures of the furniture, wallpapers and carpet. All done with 2 projectors."

Check out their site for more projects. Little information is available, but the group—located in the Netherlands—specializes in projection art and has snagged some big clients, such as H&M:

BTW, creating illusions with projectors is an idea that's been slowly creeping into the graffiti world for some time now. If you're interested, here's a cool project to get you started.

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3 Comments

This was on the UK gadget show last week, fantastic, advertising is getting louder and more interactive weekly now, still wont make me buy there #$%@ but its a damn good show!!

Maybe google will buy them out and start selling these for free, then we can have google ads on our real walls! Pretty sweet though.

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